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Master Program in Advertising,
PR and Marketing
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Course: MassCoMedia Program
Duration: 1 year |
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Eligibility:
Graduation in any discipline. Students appearing for their final year examination are also eligible to apply. However, their admission will be confirmed on their clearing the examination.
Admission is through an entrance test and interview.
Objective:
An exhaustive program aimed at preparing the student for the advertising and PR industry. The course prepares the student for business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production and creatives. The curriculum includes organizational behaviour, public relations, marketing communication and strategizing. Students can opt for specialisation by working on a live project or make a presentation.
The MassCoMedia USP:
Students of Master Program in Advertising, PR & Marketing (MAPR) will get to work with Delhi Press Group of Magazines during their course period. They will get on-job training while working with the sales team of Woman's Era magazine. Also they will get exposure while marketing the annual event Woman's Era Family Car Rally. Successful students will also get incentives on the revenue generated for the company, apart from an Internship certificate.
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| Course Content |
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| Term 1 |
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Term 2 |
| Introduction to Marketing (Orientation, Concept, Marketing Mix-product, price/place) |
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Marketing Planning (Environment scanning, SWOT, Demand measurement, outline marketing plan) |
| Public Relations |
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Brand Management |
| Integrated Marketing Communications (Communication tasks and tools –including Event Management) |
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Marketing Research |
| Advertising (Objectives, USP/ Appeal, Creative execution) |
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Media Planning, Advertising research, Media Space selling |
| Consumer behavior and strategic marketing (includes Business Market, segmentation, targeting and positioning) |
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Internet Marketing (SEO/PPC/Banners/virals) |
| Introduction to Internet |
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| Introduction to Photoshop |
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| Introduction to Photography |
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Digital Delhi
