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B.Sc. Mass Communication,
Advertising
& Journalism |
Course: Degree program
Duration: 3 years
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Eligibility:
Class 12th. Those appearing in 12th exam also eligible. Admission subject to clearing of 12th exam. Test followed by interview.
Objective:
Journalism is concerned with the collection and dissemination of news through the print and electronic media. Career in journalism is a prestigious as well as highly paid profession. The opportunities in journalism are endless. At the same time, a job in this field has become more challenging. Mass Communication is one of the processes of communication operating in the society at a wider level. Electronic media with its various forms has upgraded the study of Mass Communication, Journalism and Advertising.
A qualified professional can take up a job of educating, informing, persuading, interpreting, and guiding. Working in print media offers the opportunities to be a news reporter, an editor, a feature writer, a photojournalist, etc. Electronic media offers great opportunities of being a News Reporter, News Editor, News Reader, Programme Anchor, Interviewer, Cameraman, Producer, Director etc. Advertising is a line for a creative and artistic person. Planning, designing or promoting a product, all fall under the purview of advertising.
The MassCoMedia USP:
Students get a chance to be a part of the on-going content development work being undertaken at the Institute that strengthens their portfolios and increases job potential.
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| Course Content |
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| Semester 1 |
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Semester 2 |
| Principles of Communication |
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Mass Communication Concepts & Processes |
| Global Comparative Media |
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Print Media & Photojournalism |
| Information Technology |
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Reporting & Editing -I |
| History & Industry of Mass Communication |
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Communication Skills |
| Communication & Soft Skills |
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Computer Application For Journalism |
| Practicals |
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Practicals |
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| Semester 3 |
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Semester 4 |
| Reporting Techniques & Skills |
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Basics of Camera, Light & Sound |
| Editing: Concepts & Processes |
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Advertising: Concepts & Principles |
| Reporting & Editing Lab |
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Advertising through Print, Radio & TV |
| TV Journalism & Program Formats |
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Press Laws & Media Ethics |
| Television Production: Idea to Screen |
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Television Production Lab |
| Practicals |
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Operation & Handling of Video Equipment |
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| Semester 5 |
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Semester 6 |
| Event Management: Principles & Methods |
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World Media Scenario |
| Organization & Management |
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Contemporary Media Technology |
| Research Methodologies For Media |
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Radio |
| Cyber Journalism |
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Government Information System |
| Public Relations |
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Project Report |
| Practicals |
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Practicals |
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Digital Delhi
