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| Bachelor of Arts in Media & Communication |
Course: Degree program
Duration: 3 year
(In partnership with Deakin University, Australia) |
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Eligibility:
Class 12th with minimum 55% marks. Those appearing in Board exam may also apply. Admission is confirmed only if they passes the exam with a minimum of 55% marks.
Objective:
The Bachelor of Arts in Media and Communication is specially designed to equip young people with multi-skills needed for employment in the exciting and rapidly growing mass media industry - newspapers, magazines, radio, TV, advertising, PR, event management, media arts and news media - worldwide. The course uses a combination of theoretical studies and practical training. Successful completion will open up lucrative career opportunities in editing, reporting, TV and film scripting, production, animation , direction and media management in India and abroad.
Progression:
The student studies the course mapped by Deakin University in India for the first two years.
Thereafter, he/she can get transfer of credits for the top-up degree in Australia. The student may complete the degree on-line in case he/she is unable to travel to Australia. The student would get a chance to intern with Australian media houses, if he pursues his study there in the final year.
The MassCoMedia USP:
Students will have the use of the Institute's state-of-the-art studio set-up, digital photography, animation and video graphics facilities and non-linear editing software like Avid and FCP. Students will also be a part of the on-going content development work being undertaken in the Institute. This will add to portfolios and increase their job potential. The course also enables you to visit Deakin University after two semesters for a short-term familiarisation program.
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| Course Content |
| Semester 1 |
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Semester 2 |
| Introduction to Media & Communication |
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Advertising Strategies |
| Photography |
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Specialized Reporting |
| Print Journalism |
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Radio Announcing & Production |
| Advertising Concepts |
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Print Media Production |
| Graphic Communication |
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Public Relations & Brand Management |
| Verbal Communication (VAS) |
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Business Communication (VAS) |
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Summer Project |
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| Semester 3 |
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Semester 4 |
| Corporate Communication |
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Press Laws & Ethics |
| Media Management |
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TV Journalism |
| Digital Photography |
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Media Research Methodology |
| TV Production |
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Cyber Journalism |
| Multimedia & Web Designing |
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Business Journalism (VAS) |
| Principles of Marketing Communication |
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Summer Internship |
| Social Communication (VAS) |
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| Semester 5 |
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Semester 6
Specialization : (any one) |
| Development Communication |
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Radio |
| Applied Communication Research |
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Television |
| Event Management |
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Print |
| Film Making and Direction |
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Advertising |
| Film Appreciation |
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Photography |
| New Media (VAS) |
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Public Relations |
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TV Studios
